Role: UX Designer
Team: Stakeholder, Developer
Duration: Two 3 week design challenges
Tools: Figma, Webflow
Problem
AB Photo & Video’s website initially focused on architectural and interiors photography and videography, but potential clients struggled to understand what services the company offered. The lack of clarity in the portfolio and website structure led to confusion and missed opportunities. As the company grew and shifted focus toward luxury hospitality, it became even more challenging to balance the needs of both architectural and hospitality clients without losing the company’s original identity.
Solution
I redesignedthe website to clearly define AB Photo & Video’s offerings and appeal to both architectural and luxury hospitality audiences. By restructuring the portfolio and streamlining the user experience, I created a site that highlighted both architectural and hotel projects, positioning the brand as an expert in engaging storytelling visuals through media production while appealing to both markets.
Impact
The redesign led to a 27% increase in target client acquisition and a 40% increase in site traffic. AB Photo & Video successfully expanded its client base, attracting luxury hotel brands like Hilton and Park Hyatt, while still maintaining strong ties to the architectural community.